FMCG · Tier 2 and 3 towns
Visit notes worth reading.
Problem: check out notes were one word long. Solution: reps speak their notes and questions to Lumina in Hindi. Outcome: richer visit history that feeds the AI Sales Coach for the next visit.
Multilingual AI · part of Lumina AI
Your field team speaks many languages. Now Salesforce does too.
A rep in Lucknow, a technician in Chennai and a manager in Pune can each ask Lumina in the language they think in, and get answers and actions from the same Salesforce data. Fewer language barriers, more of the app actually used.
Built natively on Salesforce · by Cloud Ingenious, a Salesforce Summit Partner
தமிழ்
मराठी
বাংলা
తెలుగు
ગુજરાતી
English
In short
F1 Agent Multilingual AI is the multilingual interaction capability of Lumina, the AI assistant in the Salesforce-native F1 Agent field sales and field service platform. Field users can ask questions and give instructions to Lumina in the language they are comfortable with, by text or voice.
It is designed for field teams distributed across regions, such as Indian sales and service teams working in Hindi, Tamil, Marathi, Bengali and other regional languages, so that language does not become a barrier to using CRM data, AI coaching or voice planning. Enabled languages are confirmed per rollout.
The real problem
The CRM is in English. A large part of your field team thinks in another language.
Field teams are hired for local relationships, local markets and local knowledge. Then they are handed an app that assumes everyone is comfortable navigating complex English screens. The result isn't a training problem. It is quiet non-adoption.
What multilingual should really mean
Translated menus are not the same as a team that can work in its language.
Most software "supports" languages by translating button labels. That helps a little, but users still have to know where things are. Conversational AI removes the navigation entirely: the user says what they need, in their words.
Approach 1
English only
Works for managers and head office. Excludes many of the people doing the actual field work.
Approach 2
Translated interface
Labels change, the navigation doesn't. Business terms often read awkwardly in translation.
Approach 3 · Lumina
Conversational, in any enabled language
The user asks naturally, mixing languages if they want. Lumina understands, answers and acts on Salesforce data.
Questions to ask about language support
- 1Can users speak in their language, or only read translated labels?
- 2Does it handle the everyday mix of English and local words that reps actually use?
- 3Is the data still stored consistently so a manager in another region can report on it?
- 4Can the AI take actions in that language, not just answer questions?
Tell us which regions and languages your field team covers. We'll map which Lumina capabilities can run in each.
Get a language coverage planHow it works
Many languages in. One consistent Salesforce out.
Each user talks to Lumina in their own language. The records it reads and writes stay consistent, so reporting works across every region.
HindiSales rep, Lucknow
कल के लिए बीट बनाओ
“Make a beat for tomorrow”
TamilTechnician, Chennai
இந்த வேலைக்கு என்ன பாகங்கள் தேவை?
“Which parts does this job need?”
MarathiManager, Pune
आज कोण मागे आहे?
“Who is behind today?”
EnglishSales rep, Bengaluru
Brief me on Agarwal Traders
Same data, same actions
Lumina
Understands intent in the user's language and maps it to field actions
Salesforce records
BeatCreated · 3 outlets
VisitRescheduled · Customer
Work orderStatus · In progress
ReportAll regions, one view
Capabilities
Every Lumina skill, in the language your team works in.
Multilingual interaction is not a separate product. It is how field users reach the rest of Lumina.
AI Sales Coach
Pre-meeting briefs and follow-up questions in the rep’s language.
“इनका पिछला ऑर्डर क्या था?”
Speech to Action Planner
Plan meetings and beats by voice without touching a menu.
“सोमवारची बीट राहुलला द्या”
Manager Action Planner
Managers ask about performance and send interventions in their language.
“Who has not checked in yet?”
AI Shelf Audit
Audit findings and recommendations explained in plain local language.
“কোন SKU নেই?”
Field service
Technicians ask about work orders, expected parts and next jobs.
“அடுத்த வேலை என்ன?”
Related AI that removes typing
AI bill capture
The rep photographs a receipt and AI reads the expense date and amount into the claim, whatever language the bill is printed in. Less typing, fewer errors. Expense management ›
Related AI that removes typing
Visiting card scanning
Scan a business card and F1 Agent fills the fields and creates the record, a contact, a lead or a configured custom object. Nearby prospecting ›
Use cases
Where language was quietly costing adoption.
Distribution · Multi-state team
One rollout, four regions.
Problem: adoption was strong in the metro, weak elsewhere. Solution: regional teams use Lumina in their own language for beats and nearby search. Outcome: usage evens out and head office gets one consistent report.
Appliance service · Technicians
Technicians ask, not search.
Problem: technicians skipped work order details before travelling. Solution: they ask Lumina in Tamil what the job needs and which parts are expected. Outcome: better preparation and fewer return visits.
Industries where it matters most
FMCG and consumer goods and distribution teams cover thousands of outlets through locally hired reps. Appliance and electronics service and equipment service rely on technicians hired for skill, not language. In each case, the people closest to the customer benefit most from working in their own language.
25,000+field reps and technicians using the F1 Agent app daily
3xlonger visit notes when reps can speak them
+28%weekly active users in non-metro regions
1consistent Salesforce dataset across all regions
[Indicative figures, to be replaced with verified customer results]
Why F1 Agent
Ways to bridge the language gap, compared.
| What matters | Multilingual Lumina | WhatsApp voice notes to a coordinator | Field app with translated labels | Custom translation layer on Salesforce |
|---|---|---|---|---|
| User speaks naturally | Yes | Yes | No, navigates menus | Depends on build |
| Data lands in Salesforce | Directly, consistently | Only if someone retypes it | Via sync | Yes |
| Takes field actions | Beats, meetings, briefs, notifications | No | Manual | Rarely |
| Effort to maintain | Part of the F1 Agent product | Ongoing people cost | Vendor maintained | Your team maintains it |
Start where it hurts most
Pilot in the region with the lowest adoption.
Choose one region and its primary language. Lumina runs on your existing Salesforce org, configured to your field process. Measure adoption against your other regions, then add languages in phases.
Plan a regional language pilot"Our best reps in the east were our weakest app users. Once they could just talk to Lumina in Bengali, their visit records became some of the most detailed we have."
FAQ
Multilingual AI questions.
What is Multilingual AI in F1 Agent?
It is the multilingual interaction capability of Lumina, the AI assistant in F1 Agent. Field users can talk to Lumina in the language they are comfortable with to get information and take supported actions on Salesforce data.
Which languages are supported?
Lumina supports multilingual interaction, including Indian languages relevant to field teams. The specific languages enabled for your rollout are confirmed during configuration based on the regions you operate in.
Can users mix English and a regional language?
Field teams naturally mix English business terms with their own language. Lumina is designed for natural conversation; we validate the common phrasing your team uses during setup.
Does data get stored in different languages?
Actions such as creating a beat or rescheduling a visit write standard Salesforce records, so reporting stays consistent across regions.
Does it work by voice as well as text?
Yes. Users can type or speak to Lumina, which is particularly useful with the Speech to Action Planner on the move.
Which Lumina features work multilingually?
Multilingual interaction is how users reach Lumina’s capabilities, including the AI Sales Coach, Speech to Action Planner and Manager Action Planner. Scope per language is confirmed during configuration.
How do AI bill capture and card scanning relate?
They are related AI features in F1 Agent that reduce typing: AI bill capture reads the date and amount from an expense receipt, and visiting card scanning fills and creates the right Salesforce record from a business card.
Is it suitable for field service technicians?
Yes. Technicians can ask about their assigned work orders, required tasks and expected products in their own language before travelling.
How should we roll it out?
Start with the region and language where adoption is lowest, measure usage against other regions, then add languages in phases on your existing Salesforce org.
Related capabilities
Lumina AI overview ›Ask, understand, recommend, act
Speech to Action Planner ›Plan beats and meetings by voice
AI Sales Coach ›Know the customer before you walk in
Expense Management ›Policy aware claims with AI bill scan
Nearby Prospecting ›Card scanning and new lead creation
Field Sales Reps ›A planned day and an AI coach in your pocket